Eleven pieces, full length
Brand and web work from 2020 to 2024 - public health, commerce, careers, logistics, esports and consulting. Every page at full length; scroll any of them.
Msh Ady - A national addiction-prevention platform carrying the crests of Egypt's Fund for Drug Control and the Ministry of Social Solidarity. One page had to serve teenagers, worried parents and someone in crisis, so the 16023 helpline is reachable from every section rather than parked in the footer.
Betna - A marketplace for handmade Egyptian furniture, plus the workshops and events around it. The quarter-circle arch cut into every image is doing structural work: it ties product shots, event photography and stock craft images into one family without retouching any of them.
Geekay Esports - A European store for a Middle East esports organisation, with stc play and Coca-Cola as sponsors. Merchandising rather than product design - product card anatomy, four carousel variants, and promo-flag rules that had to survive a catalogue this size.
Elites - A game-boosting and coaching service. The whole page is one objection-handling sequence: a three-step explainer, then proof, then an FAQ that answers the two questions everyone actually has - is my account safe, and can I still play.
Intlakaa - A Gulf performance-marketing agency. The interesting half is what happens after the form - the next page is the thank-you and expectation-setting flow, which almost nobody designs and everybody needs.
Intlakaa, after the form - A three-step tracker telling someone who just submitted exactly who will call, when, and what to have ready - so the gap between converting and being contacted stops feeling like silence.
SAWASHIP - Global shipping comparison and tracking. The embedded quote wizard is the part I'd rebuild today: step 3 of a segmented flow with radio-card selection, quantity steppers and unit-aware dimension inputs - real product UI sitting inside a marketing page.
yolBe - An AI-assisted careers platform connecting job seekers, employers and organisations. Three audiences on one page, separated by a tab rather than three separate sites.
ECC - A corporate consulting firm. Almost monochrome, with all the colour coming from the photography - industrial dusk shots doing the work a palette usually does.
ECC, why us - The interior page, built on the same system: full-bleed photographic bands alternating with flat dark ones, and oversized ghosted type behind the content as the recurring texture.
Timelox - a time-locked messaging app with a credits wallet. One screen, shown as one screen: a swipe-to-reveal action caught mid-gesture, a contact picker with an add-first slot, and section headers that carry their own counts.