I design products and build them.



Sustainability consulting, made legible
Masader advises banks, industry and governments across MENA on ESG and climate. Eight service lines, eleven accreditations and twenty-two sectors, without turning the site into a directory.
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Feedback that stays connected to what ships
A feedback product for B2B teams, connecting customer requests to product decisions and what happens after launch.
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Say what's wrong out loud, get a spec
A Chrome extension that turns spoken UI feedback into clear specs and screenshots for coding agents.
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A content agency has to look produced
A website for a content agency working across video, design and social, designed for desktop, mobile, dark and light themes.
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From browsing to booking
A cultural events app for Saudi Arabia covering two flows: attending an event and creating one.
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A public-health site for three very different audiences
A national addiction-prevention platform for teenagers, parents and people looking for help, with the 16023 helpline reachable throughout the page.
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Handmade furniture, workshops and events in one place
A marketplace for handmade Egyptian furniture, bringing products, workshops and events into the same experience.
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A store built for a large esports catalogue
An ecommerce site for Geekay Esports, with flexible product cards, carousels and promotion rules built to work across a large catalogue.
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A game-boosting service built around trust
A game-boosting and coaching service structured around the questions that matter before buying: how it works, account safety and whether you can keep playing.
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What happens after the form
A performance marketing site with a follow-up flow showing who will contact you, when and what to expect after submitting.
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Shipping comparison and tracking
A shipping platform with a multi-step quote flow for choosing a service, entering quantities and adding shipment dimensions.
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Three audiences, one platform
An AI-assisted careers platform for job seekers, employers and organisations, keeping all three audiences inside one experience.
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A corporate site carried by photography
A corporate consulting site kept almost monochrome, using industrial photography as the main source of colour and character.
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